FRESH FUEL MARKETING
From inconsistent lead generation to $392K in annual revenue.
Build a predictable sales process that could generate new business without relying on the founder.
$392K
Annual Revenue
250%
Revenue Increase
112
Qualified Meetings
20% → 50%
Close Rate
The Challenge
Fresh Fuel Marketing had a good service, but their sales engine wasn’t producing consistently. The founder was heavily involved in sales, referrals had slowed down, salespeople weren’t performing consistently, and there was no repeatable outbound system for reaching their ideal customers.
What We Did
We built the sales process around their target market and created a repeatable outbound engine.
Defined the ICP and built prospect lists
Created the offer and pitch
Built cold-call scripts
Launched outbound calling
Set up the CRM and pipeline
Managed and recruited salespeople
Took over sales calls
Created follow-up sequences
Built a repeatable sales process
Hired and trained an SDR team
Trained the founder and team
The Process
The Results
15
New Clients
$392K
Annual Revenue
250%
Revenue Increase
112
Qualified Meetings
20% → 50%
Close Rate
2 → 6
Sales Team Growth
The Outcome
FFM went from relying heavily on the founder and inconsistent lead sources to having a sales team capable of generating business independently.
The problem eventually changed from:
“How do we get more clients?”
to:
“How do we handle all the new demand?”