You look after your customers. We’ll find the next ones.
We only call companies that already need what you sell. You only pay for meetings that actually happen. And if we don’t deliver in 60 days, you get your money back.
Book a call
Real people on the phone. Real conversations. Meetings that show up.
Trusted By
2.5M Generated in 2025
Been burnt before?
Most people who call us have already tried outbound. It didn’t go well. Here’s what usually went wrong, and what we do instead.
| What happened | What we do instead |
|---|---|
| You paid an agency a retainer and got a report full of dials, not meetings. | You prepay meetings, not activity. If we don’t book them within 60 days, you get your money back. |
| Your calendar filled up with people who were never going to buy. | We only call companies showing a real sign they need you, and we qualify before we book. Bad meeting? Tell us within 48 hours and we replace it. |
| You got locked into a 6 or 12 month contract that wasn’t working. | No lock-in. Cancel anytime with 14 days’ notice. |
| You had no idea who they called or what was said. | You see every prospect, every signal and every call note. Weekly check-ins, no black box. |
| The agency left and took everything with them. | The data is yours. It’s sent to you every month and you keep it, even if you leave. |
| The callers sounded like robots and made your brand look cheap. | Real people who think on the call. No word-for-word scripts. |
| You hired an SDR, waited three months, and they quit. | We’re live within days and booking meetings by week 2. No hiring, no ramp-up, no starting over. |
| You’re still the one doing all the selling. | We fill your calendar, so you can spend your time closing. |
Take back control of your pipeline. You own the data, you only pay for meetings that happen, and you can walk away anytime.
Here’s what you pay for
Two things. The data we build for you, and the meetings we book. That’s it. Need a closer too? That’s an optional add-on.
Every client gets both
The data
$1,200 first month, then $700/month
First month covers setup. After that it’s just the data, and it’s yours to keep.
- Signal research. We find companies showing a real, public sign they have the problem you solve.
- Verified contacts. The right person, their title, direct line and email.
- Why now. The signal behind every prospect, so every call has a real reason.
- Call notes. Who we reached, what they said, who to call back and when.
- Monthly export. Sent to your CRM or a spreadsheet. Even if you leave, you keep it.
- Weekly check-in. What’s working, what isn’t, and what we’re changing.
The meetings
Prepaid in blocks of 5
A meeting is only used when it actually happens.
| Your market | Per meeting | Block of 5 |
|---|---|---|
| Small business and owner-operators | $300 | $1,500 |
| Mid-market, directors and department heads | $450 | $2,250 |
| Enterprise, government and C-suite | $600 | $3,000 |
- Qualified only. Right company, right person, real need. Not just anyone who said yes to a call.
- Refund if we don’t deliver. Anything we don’t book within 60 days, you get back.
Optional add-on
Need someone to close too?
Custom
If you’ve got meetings but no one to close them, I’ll do it or put a closer on it.
- Discovery calls
- Sales calls
- Follow-up until there’s a decision
- A strategist tightening the process every week
The rules. No small print.
- First month is $1,200. Every month after is $700.
- Meetings are prepaid in blocks of 5.
- The data is yours.
- A meeting counts when the right person from the right company shows up.
- If you miss or cancel a meeting, it still counts.
- Think a meeting wasn’t qualified? Tell us within 48 hours and we replace it.
- Anything we don’t deliver within 60 days, we refund.
- No lock-in. Cancel anytime with 14 days’ notice.
No lock-in. Cancel anytime.
You stay because it’s working.
92.8%
Show rate on booked meetings
Industry average is around 60-65%
25-43%
Average close rate
Good meetings close
4:1
Average ROI
Measured on closed revenue
$2.5M+
Pipeline generated
For SaaS and agencies
Real people. On your side. Doing it properly.
You’re not buying software. You’re putting people on the phone who listen, think and actually care how the call goes.
Sales strategist
Works out who to call and what to say, then tightens it every week from real calls. No guessing.
The caller
Talks to decision-makers, handles objections like a normal person and only books meetings worth your time.
Research team
Finds the signals, the companies and the right people, so every call has a reason.
Sales ops
CRM, reporting, pipeline tracking. Nothing falls through the cracks.
Client Results
Real sales. Real businesses. Real results.
From first call to full pipeline
No long ramp-up. Here’s exactly what happens.
01
Week 1
Diagnose and build
We learn your offer, your ideal customer and what’s worked before. Then we pull the signals, build the list, write the talk track and prep for objections.
02
Week 2
Go live
Calls start. Every call is logged. We listen to the first ones closely and adjust fast.
03
Every week after
Refine
You see what’s working. We cut what isn’t. It gets sharper the longer it runs.
Build In-House vs. Partner With Leadforce
The real cost of doing it yourself
Hiring a caller is the easy part. Everything after that is where it gets expensive.
Hire in-house
Recommended
Leadforce
Pay
A$65K-A$80K base, A$85K-A$115K OTE
$700/month for data, plus only the meetings that happen
Hiring
Weeks of recruiting, then ramp time
Live within days
Management
Coaching, call reviews, performance chats
Included. We manage our own people
Tools and dialer
A$150-A$450/month per seat
Included
If they quit
You start again from zero
No restart. The data stays with you
First meetings
Often 60-90 days after hiring
From week 2
If it doesn’t work
You’ve paid salary anyway
Undelivered meetings refunded after 60 days
Frequently asked questions
Who’s actually calling for us?
Real people who do this full-time. Not script readers in a call centre. Right now I do a lot of the calling myself, and my team handles the research. Either way, nobody reads a script word for word.
What counts as a meeting?
The right person, from a company that fits what we agreed, turns up to the call. If they don’t fit, it doesn’t count. If you miss it or cancel, it does.
What if a meeting isn’t qualified?
Tell us within 48 hours and why. We replace it. No arguing.
What if you don’t deliver?
Any prepaid meeting we haven’t booked within 60 days, you get your money back for it.
What happens to unused meetings?
They roll over to next month. They’re only refunded under the 60-day guarantee.
What’s the $700 a month for?
The data. Signal research, verified contacts, call notes and who to follow up. It’s sent to you every month and it’s yours to keep.
Why is the first month $1,200?
The first month includes setup: learning your offer, defining who to call, building the list and the talk track.
How does pricing per meeting work?
It depends on how hard your buyers are to reach. $300 for small businesses, $450 for mid-market, $600 for enterprise and government. We tell you which one on the first call.
What makes you different from other cold calling agencies?
Most agencies chase activity. We chase meetings that close. We call because there’s a reason, we qualify before we book, and if a meeting doesn’t make sense, we don’t book it.
Do you use automation or AI?
We use tools for research and tracking. The calls are live, by people. No bots pretending to be human.
What if my offer isn’t ready for cold calling?
We’ll tell you straight. If it won’t work on the phone, we won’t take your money.
Am I locked in?
No. You sign a simple one-page agreement so we’re both clear on the rules, but there’s no lock-in. Cancel anytime with 14 days’ notice. You stay because it’s working.